Does Johnson & Johnson's accessibility statement hold up when you actually check?
An independent audit of jnj.com against the Perceivable principle of WCAG, verifying real evidence in the rendered page rather than taking the company's own accessibility statement at face value.
Verify whether jnj.com's images meet the Perceivable principle of WCAG with real, substantive alt text.
Inspected live page elements directly in the browser to read actual alt attributes, rather than relying on the company's stated policy.
Found genuinely descriptive alt text on two separate images, confirming the stated WCAG 2.1 AA commitment in practice.
Visual evidence
Principle demonstrated: Perceivable
Written analysis
Johnson & Johnson's website (jnj.com) satisfies the Perceivable principle, one of the four POUR principles used to evaluate web accessibility, by giving its images real, descriptive alt text instead of generic or missing labels. For example, the large image at the top of the homepage has the alt text "Researchers in a laboratory reviewing data on a laptop while working with test samples and scientific equipment." This tells a screen reader user exactly what the photo shows, even though they cannot see it themselves. A second image further down the homepage, which links to an article about CAR-T cell therapy manufacturing, uses the alt text "Jessica Torfs speaking with employees at a Johnson & Johnson CAR-T cell therapy manufacturing facility." Like the first example, this names the specific people and setting in the photo rather than giving a vague description.
These two examples matter because the Perceivable principle requires that every image have a text description giving the same information a sighted user would get by looking at it. A weak alt text, like "image1.jpg," or no alt text at all, would fail this requirement, since a screen reader user would learn nothing about what the image actually shows. Johnson & Johnson's alt text goes well beyond the bare minimum, describing both the scene in the photo and how it connects to the article next to it. This matches what the company states in its own Digital Accessibility Statement, where it commits to following the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, and says it works with an outside accessibility company to review its websites.